Motiva uses an actual machine learning to adapt to your contacts over time.  We start by training the model with two years of activity data to quickly get you up and running.  And we retrain every weekend to help you stay in lock step with each contact’s changing behavior.

Instead of using only a contact’s last time of engagement, we use all data available to narrow down on the best send window and continually experiment to refine our predictions.

Send Time AI also weighs more on clicks than opens with the goal of engaging contacts when they’re more likely to engage at a deeper level instead of simply opening your emails.