What AI Can’t Do
May 29, 2025 No Comments
Even in an AI-powered world, the most impactful marketing still comes from the human touch. If AI can write the copy, design the ad, and
Author: Frank Flavell
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Email Compliance in the Age of AI
May 1, 2025 No Comments
Face it: Enterprise AI adoption moves at the speed of compliance. Email marketing has entered a new era: hyper-personalized, lightning-fast, and data-rich. Yet one monumental
The Limits of AI: Weaknesses and Enterprise Risk
April 24, 2025 No Comments
They call it “cutting-edge” for a reason. As with any new technology, it takes time to really get to know it. With experience, you learn
Is Your Marketing Team Ready for AI?
April 10, 2025 No Comments
It takes more than access to AI to get real results. Your marketing organization needs a solid foundation. We work with enterprise marketers who want
The Evolving Marketing Team: What the Best Organizations Get Right
April 3, 2025 No Comments
Four team characteristics we’ve found that dramatically improve marketing results, especially when implementing AI. At Motiva, we’ve worked with a wide range of marketing organizations—from
5 Email Datapoints You’re Missing to Improve Targeting
March 27, 2025 No Comments
Almost no one has this data even though it’s sitting right under your nose. As marketing ops pros, we’re great at tracking who engaged and
Content Profiling: How AI can Rewrite the Rules of Email Engagement
March 20, 2025 No Comments
Get ready to know what type of email content best engages and converts each contact in your database. What if you knew—down to the topic,
Improve Email Segmentation Without Third Party Data
March 12, 2025 No Comments
When most marketers think about improving segmentation, their first instinct is often to chase down budget for third-party data enrichment. While additional demographic or firmographic
How to Win Back Fatigued Contacts
March 12, 2025 No Comments
A plan for diagnosing disengagement, isolating fatigue and personalizing outreach to win another opt-in. Re-engaging contacts who have lost interest in your emails isn’t easy—but it is
Addressing Underperformance
February 26, 2025 No Comments
A workflow for moving the needle Does low performance have you wondering “why?” We got your back. Remember that not all campaigns can be above
