How to Build a Learning Engine
February 13, 2025 No Comments
Use nurture campaigns to gather content insights that help you develop better content. Every email marketing campaign is an opportunity to learn more about your
Author: Frank Flavell
Read More »
Winning Content Variables for Message Testing
February 5, 2025 No Comments
When conducting message tests, some email content variables consistently have a bigger impact on engagement. If you’re looking to optimize your email performance, start by
How to Optimize Direct-to-Purchase Email Campaigns
January 30, 2025 No Comments
Email marketing remains one of the most effective channels for driving direct-to-purchase conversions. However, the challenge lies in cutting through the noise, personalizing content at
5 Tips for Faster MQLs: Higher ROI with Fewer Emails
December 10, 2024 No Comments
You’re sending too much top-funnel content. Here’s how to stop. Does your marketing funnel feel more like a lazy river or a water slide? When
Protect Your Email Domain Reputation: Dark Pool Domain Analysis
November 7, 2024 No Comments
Protect your email domain reputation with Motiva Dark Pool: automate data quality, target engaged contacts, and navigate advanced ESP filters effectively. A lot of detail
Automate Your Data Quality & Protect Your Email Domain Rep
October 3, 2024 No Comments
Protect your email domain reputation with Motiva Dark Pool: automate data quality, target engaged contacts, and navigate advanced ESP filters effectively. Your email domain reputation
Reimagining Data: Using Gen AI to Mine Old Data
September 19, 2024 No Comments
The overlooked promise of Gen AI for improving business results. Analyze unstructured data at a scale and speed that has never been possible.
The Environmental Impact of Sending Too Many Emails
June 13, 2024 No Comments
What you should know and how you can make a difference. Marketing emails are a cornerstone of daily communication. We use them to engage with
The Value of Dark Pool, Data & Building Relationships
May 28, 2024 No Comments
An interview with Robin Woolley from Royal Mail As email providers like Gmail and Yahoo implement stricter policies, it’s more critical than ever for marketers
Motiva Power Moves: Scaling Account Based Marketing (ABM)
May 13, 2024 No Comments
Combine Persona and Performance Reporting to target your key accounts. Account Based Marketing is easier said than done. In theory, it makes perfect sense to
