Are You Marketing to Zombies? Likely. Here’s How to Stop.
October 23, 2024 No Comments
Without proper database hygiene, you’re just marketing to zombies. Here’s how to increase ROI for your marketing campaigns through improved data quality.
Author: Scott Gutelius
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Announcing Dark Pool Support for Adobe Marketo
July 21, 2024 No Comments
Motiva AI announces support for Adobe Marketo Engage, starting with Dark Pool Cleanup.
Motiva’s Product Announcements | May 2023
May 26, 2023 No Comments
Learn about the latest Motiva product updates! This month we introduce the Frequency Management Decision Service, and a new Performance Reporting Dashboard.
How to Use Motiva Smart Suppress to Boost Engagement Metrics
May 9, 2023 No Comments
No time for regular data cleaning? No problem. With Dark Pool Smart Suppress, you can remove problematic contacts on-the-fly. Here are some best practices.
Are You Compliant? Best Practices for New Data Privacy Laws
May 5, 2023 No Comments
The Age of Digital Privacy Law overhaul is here. GDPR, CCPA, CPRA, CASL, and other regulations are now in effect. How compliant are you?
How to Improve Email Deliverability with Motiva’s Dark Pool
April 26, 2023 No Comments
Unengaged contacts are hurting your email marketing strategy. Here’s how Motiva’s Dark Pool Data Cleanup can get you back on track
Motiva’s Product Updates | April 2023
April 25, 2023 No Comments
Learn about the latest Motiva product updates! This month includes a new and easy way to analyze campaign performance, and an email marketing carbon calculator.
Best Practices for Email Marketing: Email Variety = Success
April 5, 2023 No Comments
Looking for best practices for email marketing? Rule #1: A variety of emails will help you build relationships that achieve overall business goals.
The Carbon Footprint of Enterprise Email Marketing
March 29, 2023 No Comments
Ever wonder about the carbon footprint of your email marketing campaigns? Check out our new Email Carbon Footprint to understand the impact.
Motiva’s Product Updates and Coming Attractions | March 2023
March 3, 2023 No Comments
The latest updates to Motiva’s email marketing AI and data cleaning platforms, plus upcoming changes to Frequency Management and AI-based subject lines.
