Personalizing Email Frequency for an Outsized Impact
August 15, 2022 No Comments
How to use Multiple Frequency Management to avoid contact fatigue in your prospects. Multiple Frequency limits based on organization’s and prospects’ needs
Author: Scott Gutelius
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What the Golden Girls Can Teach You About Sender Personas
July 25, 2022 No Comments
The Sender Persona (From: line) of your email can impact your marketing engagement. Using the Golden Girls, here’s how to boost engagement with just a name
Checklist: Best Practices for a Successful Email Campaign
July 25, 2022 No Comments
It takes a lot of planning and deliberate effort to create an engaging, knock-it-out-of-the-park email marketing campaign. Download this checklist to ensure no details are overlooked. Success
How to Ensure Prospects See Your Highest-Priority Messaging
July 15, 2022 No Comments
If you send dozens or hundreds of emails a week, you need a strategy to ensure the most important emails get delivered first. Email Priority will help.
Why Your Open Rates Have Plummeted (and What To Do About It)
June 29, 2022 No Comments
With Apple Mail Privacy Protection auto-opens being filtered out of Eloqua campaign data, email Open rates have plummeted. Here’s what marketers should do.
How Much is Your Bad Data Costing You?
June 27, 2022 No Comments
Bad data is costing you time and money. Do you know how much? Here’s how data hygiene can reduce costs and get your email marketing strategy back on track.
How to Stop Inactive Contacts from Destroying your Marketing
June 14, 2022 No Comments
Inactive contacts in your database can damage your marketing strategy. Before performing data hygiene, try a re-engagement campaign first. Here’s how.
Best Practices for Effective Message Tests: CTAs
May 18, 2022 No Comments
Looking to boost your email marketing strategy and results? Here are best practices for creating A/B/n message tests by experimenting with call-to-action.
Best Practices for Effective Message Tests: Subject Lines
May 18, 2022 No Comments
Adding message testing to an email marketing strategy can improve personalization and segmentation. Follow these best practices to supercharge your tests.
How to Collect Zero-Party Data for a New Marketing Strategy
March 29, 2022 No Comments
Zero-party data is poised to become a primary source of customer data. Here are some best practices for collecting and using zero-party data.
