Category: Automated

Motiva’s Product Announcements | May 2023

Scott Gutelius May 26, 2023

Learn about the latest Motiva product updates! This month we introduce the Frequency Management Decision Service, and a new Performance Reporting Dashboard.

Motiva’s Product Updates | April 2023

Scott Gutelius April 25, 2023

Learn about the latest Motiva product updates! This month includes a new and easy way to analyze campaign performance, and an email marketing carbon calculator.

Motiva’s Product Updates and Coming Attractions | March 2023

Scott Gutelius March 3, 2023

The latest updates to Motiva’s email marketing AI and data cleaning platforms, plus upcoming changes to Frequency Management and AI-based subject lines.

Cheat Code Alert: How to Use Motiva’s Subject Line Analyzer

Scott Gutelius December 14, 2022

Looking to speed up content generation, automate subject line generation, and improve your email marketing success? Check out our new subject line analyzer

Data Cleaning On Demand: Two Smart Ways to Use Smart Suppress

Frank Flavell November 18, 2022

Unreachable contacts will drag down your engagement metrics. Suppress them from your email marketing campaign with Motiva’s Dark Pool Smart Suppress.

Personalizing Email Frequency for an Outsized Impact

Scott Gutelius August 15, 2022

How to use Multiple Frequency Management to avoid contact fatigue in your prospects. Multiple Frequency limits based on organization’s and prospects’ needs

Motiva Awarded U.S. Patent for Email Send Time Optimization

David Gutelius August 8, 2022

The United States Patent and Trademark Office has just issued a patent covering Motiva AI’s send time optimization (STO) product.

4 Strategic Components for Marketing Success

Scott Gutelius January 25, 2022

Here are 4 elements to successful email marketing strategy: Content optimization, audience segmentation, send time optimization, and frequency management.