Motiva’s Product Updates | April 2023
Scott Gutelius April 25, 2023
Learn about the latest Motiva product updates! This month includes a new and easy way to analyze campaign performance, and an email marketing carbon calculator.
Category: Best Practices
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Moving from Lambda to SageMaker for Inference
Paul Lam April 7, 2023
Discover how to deploy ML models with SageMaker Serverless Inference, bypassing AWS Lambda’s size limits for a seamless MLOps experience.
Best Practices for Email Marketing: Email Variety = Success
Scott Gutelius April 5, 2023
Looking for best practices for email marketing? Rule #1: A variety of emails will help you build relationships that achieve overall business goals.
The Carbon Footprint of Enterprise Email Marketing
Scott Gutelius March 29, 2023
Ever wonder about the carbon footprint of your email marketing campaigns? Check out our new Email Carbon Footprint to understand the impact.
Worried About Data Compliance? Motiva’s Dark Pool Can Help
Scott Gutelius February 27, 2023
Worried about email compliance? Dark Pool data cleanup can help maintain your contact database to improve your sender score and email deliverability.
4 Ways Your Email Marketing Can Stay Cutting Edge in 2023
Scott Gutelius February 13, 2023
Want to continue your email marketing success in 2023? Here are the marketing strategies to focus on to boost engagement and return on investment in 2023.
5 Steps for Measuring Success with Dark Pool Data Cleaning
Scott Gutelius January 24, 2023
Looking to measure the success of your data hygiene efforts? Follow these 5 steps to track improvement in your email marketing campaigns and strategy
Is an Outdated Marketing Strategy Sabotaging Your Campaigns?
Scott Gutelius January 23, 2023
Your outdated marketing campaign strategy may be undermining your email marketing success. If you’re still emailing unengaged contacts, you are at risk.
Cheat Code Alert: How to Use Motiva’s Subject Line Analyzer
Scott Gutelius December 14, 2022
Looking to speed up content generation, automate subject line generation, and improve your email marketing success? Check out our new subject line analyzer
Data Cleaning On Demand: Two Smart Ways to Use Smart Suppress
Frank Flavell November 18, 2022
Unreachable contacts will drag down your engagement metrics. Suppress them from your email marketing campaign with Motiva’s Dark Pool Smart Suppress.
