The Big, Burning Questions: Persona Edition
Frank Flavell September 23, 2025
Practical answers and playbooks for dialing in targeting and content—fast. Spray-and-pray content is out. If you want more qualified engagement, you need to see which
Category: Calculating Baselines
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Addressing Underperformance
Frank Flavell February 26, 2025
A workflow for moving the needle Does low performance have you wondering “why?” We got your back. Remember that not all campaigns can be above
What does “Marketing Productivity” even mean?
Frank Flavell August 7, 2023
We can all agree that “Marketing Productivity” is a buzzword. It means many different things to many people, even though we all use the same
Motiva’s Product Announcements | May 2023
Scott Gutelius May 26, 2023
Learn about the latest Motiva product updates! This month we introduce the Frequency Management Decision Service, and a new Performance Reporting Dashboard.
Why Your Open Rates Have Plummeted (and What To Do About It)
Scott Gutelius June 29, 2022
With Apple Mail Privacy Protection auto-opens being filtered out of Eloqua campaign data, email Open rates have plummeted. Here’s what marketers should do.
New Year, New Strategy? 5 Tips for Successful Marketing
Scott Gutelius January 31, 2022
Here are five ways you can improve your marketing performance in 2022: baseline, campaign logic, frequency tests, content optimization, and segmentation.
How to Calculate an Email Baseline to Track Improvement
Frank Flavell April 2, 2021
Two ways of calculating a baseline for demonstrating the impact of your email marketing optimizations.
