Apple’s Mail Privacy: Time to Rethink Your Email Strategy
David Gutelius June 21, 2021
On Apple’s new Mail Privacy Protection features: what this means for email marketing and why this is a great opportunity to rethink your email strategy.
Category: Campaign Strategy
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Frequency Management: How to Combat Unsubscribes and Contact Fatigue
Scott Gutelius June 16, 2021
Frequency Management is crucial to marketing strategy. Emailing less frequently can ultimately result in higher engagement and fewer unsubscribes.
How to Leverage Message Testing to Save Time, Boost Metrics
Scott Gutelius May 17, 2021
Here’s how to leverage Multivariate Message Testing to save you time and to ensure more of your audience only receives your strongest messaging.
How to Use Frequency Management to Win Under Stricter Rules
Scott Gutelius May 8, 2021
Industry forces like GDPR and Email Sender Reputation are forcing companies to achieve better business results with fewer, more relevant and timely emails.
How Royal Mail Achieved 45% Revenue Boost with Motiva Message Testing
Frank Flavell April 22, 2021
Learn how Robin Woolley of Royal Mail boosted revenue by 45% by using Motiva’s multivariate Message Testing to experiment with the Sender Persona.
How to Use the From: Line to Boost Email Open Rates
Frank Flavell April 20, 2021
Does the name in the From line make a difference to email marketing success? Yes! How to test Sender Personas using automated multivariate Message Testing.
Video: Message Testing Tips & Tricks
Frank Flavell February 11, 2021
Take 5 minutes to learn a few best practices for using automated message testing to optimize your email campaigns.
A Guide to Automated Testing: Message Testing 101
Frank Flavell February 4, 2021
Message testing is systematic experimentation to create marketing content that resonates with audiences, increases engagement, and achieves business goals.
A Guide to Automated Testing: 4 Types of Message Tests
Frank Flavell February 4, 2021
Knowing the different kinds of message tests, and different key features, will allow you to choose the right type of test for your specific use case.
Video: Send Time AI Tips and Tricks
Frank Flavell February 4, 2021
5-minute video teaches about Send Time AI and a few tips and tricks for getting the most from our advanced per-contact send time optimization feature.
