5 Email Datapoints You’re Missing to Improve Targeting
Frank Flavell March 27, 2025
Almost no one has this data even though it’s sitting right under your nose. As marketing ops pros, we’re great at tracking who engaged and
Category: Content Optimization
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Content Profiling: How AI can Rewrite the Rules of Email Engagement
Frank Flavell March 20, 2025
Get ready to know what type of email content best engages and converts each contact in your database. What if you knew—down to the topic,
Addressing Underperformance
Frank Flavell February 26, 2025
A workflow for moving the needle Does low performance have you wondering “why?” We got your back. Remember that not all campaigns can be above
Winning Content Variables for Message Testing
Frank Flavell February 5, 2025
When conducting message tests, some email content variables consistently have a bigger impact on engagement. If you’re looking to optimize your email performance, start by
5 Tips for Faster MQLs: Higher ROI with Fewer Emails
Frank Flavell December 10, 2024
You’re sending too much top-funnel content. Here’s how to stop. Does your marketing funnel feel more like a lazy river or a water slide? When
Motiva Power Moves: Scaling Account Based Marketing (ABM)
Frank Flavell May 13, 2024
Combine Persona and Performance Reporting to target your key accounts. Account Based Marketing is easier said than done. In theory, it makes perfect sense to
Motiva Power Moves: Brand Voice & Message Testing
Frank Flavell May 1, 2024
Unlock the power of Motiva’s Custom Brand Voices to develop Message Testing versions that improve performance while maintaining brand alignment. In today’s fast-paced digital landscape,
Motiva Power Moves: Quick Content Optimization
Frank Flavell March 7, 2024
Give your content a boost in engagement by combining Motiva’s Performance report with Generator & Message Testing
How to Use Motiva Smart Suppress to Boost Engagement Metrics
Scott Gutelius May 9, 2023
No time for regular data cleaning? No problem. With Dark Pool Smart Suppress, you can remove problematic contacts on-the-fly. Here are some best practices.
4 Ways Your Email Marketing Can Stay Cutting Edge in 2023
Scott Gutelius February 13, 2023
Want to continue your email marketing success in 2023? Here are the marketing strategies to focus on to boost engagement and return on investment in 2023.
