Category: Content Optimization

How to Use Our Reports to Refine Segments and Boost Metrics

Scott Gutelius August 12, 2021

Segmenting your audience is key to boosting engagement and marketing success. Here’s how to deliver communications that solve their problems.

What is Artificial Intelligence and Can It Help Marketers?

Scott Gutelius July 2, 2021

How can artificial intelligence help marketers? AI learns and adapts to your customers, which allows marketers to connect in a personalized, meaningful way

How to Leverage Message Testing to Save Time, Boost Metrics

Scott Gutelius May 17, 2021

Here’s how to leverage Multivariate Message Testing to save you time and to ensure more of your audience only receives your strongest messaging.

How Royal Mail Achieved 45% Revenue Boost with Motiva Message Testing

Frank Flavell April 22, 2021

Learn how Robin Woolley of Royal Mail boosted revenue by 45% by using Motiva’s multivariate Message Testing to experiment with the Sender Persona.

How to Use the From: Line to Boost Email Open Rates

Frank Flavell April 20, 2021

Does the name in the From line make a difference to email marketing success? Yes! How to test Sender Personas using automated multivariate Message Testing.

How to Calculate an Email Baseline to Track Improvement

Frank Flavell April 2, 2021

Two ways of calculating a baseline for demonstrating the impact of your email marketing optimizations.

Why Message Testing Doesn’t Work with Small Contact Groups

Frank Flavell March 15, 2021

Wondering why there’s a threshold to the number of contacts necessary for a message testing experiment? Here’s why small contact groups won’t get clear results.