How Healthy is Your Contact Database? Know With One Glance
Scott Gutelius September 8, 2022
Successful email marketing campaigns start with a clean contact database. How clean is yours? Our latest update will shows database health at a glance.
Category: Email Deliverability
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Personalizing Email Frequency for an Outsized Impact
Scott Gutelius August 15, 2022
How to use Multiple Frequency Management to avoid contact fatigue in your prospects. Multiple Frequency limits based on organization’s and prospects’ needs
Why Your Open Rates Have Plummeted (and What To Do About It)
Scott Gutelius June 29, 2022
With Apple Mail Privacy Protection auto-opens being filtered out of Eloqua campaign data, email Open rates have plummeted. Here’s what marketers should do.
How Much is Your Bad Data Costing You?
Scott Gutelius June 27, 2022
Bad data is costing you time and money. Do you know how much? Here’s how data hygiene can reduce costs and get your email marketing strategy back on track.
How to Stop Inactive Contacts from Destroying your Marketing
Scott Gutelius June 14, 2022
Inactive contacts in your database can damage your marketing strategy. Before performing data hygiene, try a re-engagement campaign first. Here’s how.
First Apple, Now Gmail? How Prefetching Will Skew Open Data
Scott Gutelius March 9, 2022
Gmail’s image prefetching sends back fake open data under certain circumstances, making those open signals even less reliable. Marketers should take note.
4 Strategic Components for Marketing Success
Scott Gutelius January 25, 2022
Here are 4 elements to successful email marketing strategy: Content optimization, audience segmentation, send time optimization, and frequency management.
Every Email is an Opportunity: Tips for Nurture Campaigns
Scott Gutelius December 13, 2021
How to optimize an automated email nurture campaign for new contacts in your sales funnel.
Email is Dead. Long Live Email! (Spoiler: Not really dead.)
Scott Gutelius November 18, 2021
Email is the most profitable marketing channel available with an ROI of 36:1 or more. Here’s how to leverage your most profitable marketing channel.
How to Analyze Frequency Test Reports to Boost Engagement
Scott Gutelius October 29, 2021
As part of your email personalization and marketing strategy, run a frequency management test on an audience segment. Here’s how to interpret the results.
