How to Leverage Message Testing to Save Time, Boost Metrics
Scott Gutelius May 17, 2021
Here’s how to leverage Multivariate Message Testing to save you time and to ensure more of your audience only receives your strongest messaging.
Category: Marketing Effectiveness
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How to Use Frequency Management to Win Under Stricter Rules
Scott Gutelius May 8, 2021
Industry forces like GDPR and Email Sender Reputation are forcing companies to achieve better business results with fewer, more relevant and timely emails.
How Royal Mail Achieved 45% Revenue Boost with Motiva Message Testing
Frank Flavell April 22, 2021
Learn how Robin Woolley of Royal Mail boosted revenue by 45% by using Motiva’s multivariate Message Testing to experiment with the Sender Persona.
How to Use the From: Line to Boost Email Open Rates
Frank Flavell April 20, 2021
Does the name in the From line make a difference to email marketing success? Yes! How to test Sender Personas using automated multivariate Message Testing.
Tips and Tricks for Optimizing Event Promotions
Frank Flavell April 19, 2021
Want to learn how to optimize your event promotion? Here are some tips and tricks to ensure your event promotion reaches the widest possible audience
How to Conduct Send Time Analysis to Improve Email Strategy
Frank Flavell April 5, 2021
Learn how to conduct a send time analysis and gather insights for improving your email send time strategy.
How to Calculate an Email Baseline to Track Improvement
Frank Flavell April 2, 2021
Two ways of calculating a baseline for demonstrating the impact of your email marketing optimizations.
Use These 3 Approaches to Calculate Email Marketing ROI
Frank Flavell March 30, 2021
Looking to calculate ROI for your email marketing campaigns? Here are different approaches to follow depending on three factors: industry, data, and executives.
Video: Message Testing Tips & Tricks
Frank Flavell February 11, 2021
Take 5 minutes to learn a few best practices for using automated message testing to optimize your email campaigns.
A Guide to Automated Testing: Message Testing 101
Frank Flavell February 4, 2021
Message testing is systematic experimentation to create marketing content that resonates with audiences, increases engagement, and achieves business goals.
