With Apple Mail Privacy Protection auto-opens being filtered out of Eloqua campaign data, email Open rates have plummeted. Here’s what marketers should do.
Bad data is costing you time and money. Do you know how much? Here’s how data hygiene can reduce costs and get your email marketing strategy back on track.
Inactive contacts in your database can damage your marketing strategy. Before performing data hygiene, try a re-engagement campaign first. Here’s how.
Looking to boost your email marketing strategy and results? Here are best practices for creating A/B/n message tests by experimenting with call-to-action.
Adding message testing to an email marketing strategy can improve personalization and segmentation. Follow these best practices to supercharge your tests.
Zero-party data is poised to become a primary source of customer data. Here are some best practices for collecting and using zero-party data.
Gmail’s image prefetching sends back fake open data under certain circumstances, making those open signals even less reliable. Marketers should take note.
The Litmus State of Email report contains insights important to marketing teams. Here’s how to leverage its insights for marketing strategy.
Here are five ways you can improve your marketing performance in 2022: baseline, campaign logic, frequency tests, content optimization, and segmentation.
Here are 4 elements to successful email marketing strategy: Content optimization, audience segmentation, send time optimization, and frequency management.
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