Category: Marketing Effectiveness

What is Artificial Intelligence and Can It Help Marketers?

Scott Gutelius July 2, 2021

How can artificial intelligence help marketers? AI learns and adapts to your customers, which allows marketers to connect in a personalized, meaningful way

Apple’s Mail Privacy: Time to Rethink Your Email Strategy

David Gutelius June 21, 2021

On Apple’s new Mail Privacy Protection features: what this means for email marketing and why this is a great opportunity to rethink your email strategy.

How Send Time AI Reaches Your Contacts on Their Schedule

Scott Gutelius May 28, 2021

Send Time AI combines historical open data and advanced AI modeling to ensure your contacts are receiving emails when they are most likely to engage.

How to Leverage Message Testing to Save Time, Boost Metrics

Scott Gutelius May 17, 2021

Here’s how to leverage Multivariate Message Testing to save you time and to ensure more of your audience only receives your strongest messaging.

How to Use Frequency Management to Win Under Stricter Rules

Scott Gutelius May 8, 2021

Industry forces like GDPR and Email Sender Reputation are forcing companies to achieve better business results with fewer, more relevant and timely emails.

How Royal Mail Achieved 45% Revenue Boost with Motiva Message Testing

Frank Flavell April 22, 2021

Learn how Robin Woolley of Royal Mail boosted revenue by 45% by using Motiva’s multivariate Message Testing to experiment with the Sender Persona.

How to Use the From: Line to Boost Email Open Rates

Frank Flavell April 20, 2021

Does the name in the From line make a difference to email marketing success? Yes! How to test Sender Personas using automated multivariate Message Testing.