3 Reasons Why Segmentation is Vital for Email Marketing
Scott Gutelius September 13, 2021
Segmentation is vital to your email marketing strategy. Here are 3 reasons why you need to start segmenting your audience now.
Category: Marketing Effectiveness
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How to Use Our Reports to Refine Segments and Boost Metrics
Scott Gutelius August 12, 2021
Segmenting your audience is key to boosting engagement and marketing success. Here’s how to deliver communications that solve their problems.
Apple Mail Privacy Protection: What to Start and Stop Doing
Scott Gutelius July 26, 2021
Apple Mail Privacy Protection is coming. Marketers need to focus on building meaningful relationships with their audience.
Data Cleaning 101: Quality Marketing Starts with Clean Data
Scott Gutelius July 23, 2021
A successful email marketing campaign starts with clean data. Without regular data hygiene, you’re wasting time and resources, and damaging deliverability.
PTC Leverages Motiva to Increase Clickthroughs by 46%
Scott Gutelius July 19, 2021
PTC partnered with Motiva to leverage AI for marketing, and increased opens by 9.6%, click throughs by 46%, saved 1235 hours in testing, and more.
How to Improve Email Deliverability and Your Sender Score
Scott Gutelius July 16, 2021
Email deliverability is a major concern for marketers, but taking these steps will increase the likelihood that your message lands in your contacts’ inbox.
Is Your Organization Ready for Artificial Intelligence?
Scott Gutelius July 16, 2021
Implementing artificial intelligence in your marketing strategy can supercharge business results. But how do you know if you’re ready for AI?
What is Artificial Intelligence and Can It Help Marketers?
Scott Gutelius July 2, 2021
How can artificial intelligence help marketers? AI learns and adapts to your customers, which allows marketers to connect in a personalized, meaningful way
Apple’s Mail Privacy: Time to Rethink Your Email Strategy
David Gutelius June 21, 2021
On Apple’s new Mail Privacy Protection features: what this means for email marketing and why this is a great opportunity to rethink your email strategy.
How Send Time AI Reaches Your Contacts on Their Schedule
Scott Gutelius May 28, 2021
Send Time AI combines historical open data and advanced AI modeling to ensure your contacts are receiving emails when they are most likely to engage.
