Category: ROI

How Much is Your Bad Data Costing You?

Scott Gutelius June 27, 2022

Bad data is costing you time and money. Do you know how much? Here’s how data hygiene can reduce costs and get your email marketing strategy back on track.

Email is Dead. Long Live Email! (Spoiler: Not really dead.)

Scott Gutelius November 18, 2021

Email is the most profitable marketing channel available with an ROI of 36:1 or more. Here’s how to leverage your most profitable marketing channel.

5 Reasons Why Motiva AI is Essential to Your Marketing

Scott Gutelius September 17, 2021

Any email platform can Batch N Blast. To truly reach your audience with the right message delivered at the right time, you need Motiva AI.

Data Cleaning 101: Quality Marketing Starts with Clean Data

Scott Gutelius July 23, 2021

A successful email marketing campaign starts with clean data. Without regular data hygiene, you’re wasting time and resources, and damaging deliverability.

Is Your Organization Ready for Artificial Intelligence?

Scott Gutelius July 16, 2021

Implementing artificial intelligence in your marketing strategy can supercharge business results. But how do you know if you’re ready for AI?

Use These 3 Approaches to Calculate Email Marketing ROI

Frank Flavell March 30, 2021

Looking to calculate ROI for your email marketing campaigns? Here are different approaches to follow depending on three factors: industry, data, and executives.