How to be a Rock Star (at Your Next Performance Review)
Scott Gutelius November 11, 2022
Want to stand out at your next performance review? Here’s how Motiva can boost engagement metrics and other KPIs for your next review (or job application).
Category: Send Time Optimization
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Motiva Awarded U.S. Patent for Email Send Time Optimization
David Gutelius August 8, 2022
The United States Patent and Trademark Office has just issued a patent covering Motiva AI’s send time optimization (STO) product.
Why Your Open Rates Have Plummeted (and What To Do About It)
Scott Gutelius June 29, 2022
With Apple Mail Privacy Protection auto-opens being filtered out of Eloqua campaign data, email Open rates have plummeted. Here’s what marketers should do.
4 Strategic Components for Marketing Success
Scott Gutelius January 25, 2022
Here are 4 elements to successful email marketing strategy: Content optimization, audience segmentation, send time optimization, and frequency management.
Send Time Optimization: How Motiva Gives You the Advantage
Scott Gutelius December 13, 2021
Send Time Optimization is a great way to personalize your email communications. Here are some best practices for Send Time Optimization.
Every Email is an Opportunity: Tips for Nurture Campaigns
Scott Gutelius December 13, 2021
How to optimize an automated email nurture campaign for new contacts in your sales funnel.
5 Reasons Why Motiva AI is Essential to Your Marketing
Scott Gutelius September 17, 2021
Any email platform can Batch N Blast. To truly reach your audience with the right message delivered at the right time, you need Motiva AI.
Your Send Time Optimization Doesn’t Work (Do This Instead)
Scott Gutelius August 12, 2021
Your Send Time Optimization doesn’t work. Most STO is based on false data and poor modeling. Our per-contact Send Time AI listens to the data and adapts.
How to Improve Email Deliverability and Your Sender Score
Scott Gutelius July 16, 2021
Email deliverability is a major concern for marketers, but taking these steps will increase the likelihood that your message lands in your contacts’ inbox.
How Send Time AI Reaches Your Contacts on Their Schedule
Scott Gutelius May 28, 2021
Send Time AI combines historical open data and advanced AI modeling to ensure your contacts are receiving emails when they are most likely to engage.
