The Big, Burning Questions About Motiva’s Dark Pool—Answered
Frank Flavell September 2, 2025
Answers to your biggest, burning questions for Dark Pool and Smart Suppress. It used to be the case that sending more email was better, and
Category: Sender Score
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Are You Marketing to Zombies? Likely. Here’s How to Stop.
Scott Gutelius October 23, 2024
Without proper database hygiene, you’re just marketing to zombies. Here’s how to increase ROI for your marketing campaigns through improved data quality.
The Value of Dark Pool, Data & Building Relationships
Frank Flavell May 28, 2024
An interview with Robin Woolley from Royal Mail As email providers like Gmail and Yahoo implement stricter policies, it’s more critical than ever for marketers
Worried About Data Compliance? Motiva’s Dark Pool Can Help
Scott Gutelius February 27, 2023
Worried about email compliance? Dark Pool data cleanup can help maintain your contact database to improve your sender score and email deliverability.
How Healthy is Your Contact Database? Know With One Glance
Scott Gutelius September 8, 2022
Successful email marketing campaigns start with a clean contact database. How clean is yours? Our latest update will shows database health at a glance.
Unengaged Contacts Aren’t Necessarily Fatigued. Here’s why.
Frank Flavell August 24, 2022
Contact fatigue is a real issue for email marketing campaigns, but some MAPs overuse that label when trying to explain unengaged contacts. We dig deeper.
Personalizing Email Frequency for an Outsized Impact
Scott Gutelius August 15, 2022
How to use Multiple Frequency Management to avoid contact fatigue in your prospects. Multiple Frequency limits based on organization’s and prospects’ needs
How to Stop Inactive Contacts from Destroying your Marketing
Scott Gutelius June 14, 2022
Inactive contacts in your database can damage your marketing strategy. Before performing data hygiene, try a re-engagement campaign first. Here’s how.
4 Strategic Components for Marketing Success
Scott Gutelius January 25, 2022
Here are 4 elements to successful email marketing strategy: Content optimization, audience segmentation, send time optimization, and frequency management.
How to Analyze Frequency Test Reports to Boost Engagement
Scott Gutelius October 29, 2021
As part of your email personalization and marketing strategy, run a frequency management test on an audience segment. Here’s how to interpret the results.
