Motiva AI: Instant upgrade for marketing

Save your team hundreds of hours per year in labor while boosting your entire marketing practice, from audience definition and discovery to messaging optimization to funnel performance. Think of Motiva AI as a powerful new member of your team.

Finds weak campaigns for you

Motiva Campaigns overview

Motiva AI finds and suggests places where it might quickly boost performance for you by scanning all of your current campaigns.

These are a great place to start applying Motiva’s message testing and send time AI.

Works seamlessly with any multistep campaign

You’ve invested time in getting your multistep email campaigns designed and configured. Now let Motiva AI help you make the most of that investment.

Simply replace native email steps in your marketing automation platform canvas with Motiva’s smart steps, and you’re all set.

Eloqua Canvas

Learns best send times per contact and frequency management

Time Windows report

Get our unique, patented Send Time optimization for every campaign. We typically increase your unique clickthrough rate by 25% or more. No manual effort. There is no better-performing STO out there.

Motiva AI automatically finds the best send time slots for your audiences and suggests your best bets on a handy 24 x 7 grid.

Motiva also offers email frequency management across all of your email campaigns. Just set an email limit, and we’ll take care of all the management in the background to ensure you’re not over-emailing your contacts! 

Intelligent Insights: rich reporting

Motiva AI’s unique intelligent reporting surfaces new, actionable insights you can use to find new content strategies, tune creative assets, discover new audiences, understand optimal engagement strategies, and much more.

Unique reporting you can’t get elsewhere:

– Custom performance tracking by Persona

– Segment finder

– Rich variant performance tracking

– Frequency Management analytics

– Send Time and performance patterns

Dark Pool and data quality analytics

Ops View report

Executes multivariate message testing

Clickthrough Rate example

Once you activate your campaign, Motiva AI will take care of the rest. Don’t worry about randomizing your populations, figuring out statistical significant, or defining test and control groups. Motiva does it all.

Unlike any other AI solution out there, Motiva AI supports true multivariate testing and optimization. Go ahead: throw it 15 subject lines, 9 preheaders, 20 graphics, and four layouts. Go nuts! Get creative!

Subject Line and Pre-Header Analysis & Advisor

Motiva includes the most sophisticated Natural Language Processing (NLP) techniques to analyze your subject lines and pre-headers to give precise scoring and active advice.

We’ll analyze your email assets across five key dimensions and evaluate characteristics like tone and readability. 

Motiva Subject Line Advisor

Automatically discovers new audience segments

Who Responded report

Get new insights as Motiva AI discovers new audience groups for you. Use that to tweak your targeting, content, and lead generation strategies. 

You can also define custom personas based on segments or any other selection of attributes and get Motiva’s precise performance insights for the customers you care most about.

No extra setup required!  Saves hundreds of hours per year in analysis time.

Famous Five-Minute Setup

Motiva AI in the Oracle Cloud Marketplace

Yes it’s true: marketing tech that’s easy to install and nothing to maintain!

  1. Download and install the app.
  2. Permission Motiva AI for your team.
  3. Profit!

Fully encrypted and HIPAA-compliant

Your data is your data and Motiva AI takes data handling seriously.

We go beyond best practices and current legal requirements to ensure that we are protecting that data all along the way.

You can find out more at our Trust and Privacy pages.

HIPAA Compliance