Products | Motiva AI

AI Optimizations for

Camapigns & Workflows

The Oracle Marketplace Addon that makes Eloqua feel young again.

Filling in the gaps in Marketing Automation

A Healthy Data Foundation
- Dark Pool
Compelling Content Across All Channels
Send When They Want It (& Don’t Overwhelm)
- The only patented per-contact Send Time Optimization
- Global Frequency Management
Truly Understand Your Audience
- User Friendly Performance Reporting with baselines
- Audience insights with Persona & Who’s Responding Reporting

Get your Data Foundation Healthy

Scanning and auto-clicks. Advanced ESP filtering and quarantines. Misclassified bouncebacks. Honeypots, catch-all servers, and graylisting. Fatigue. All these trends are eroding the quality of your contact database, your sender reputation, and your email performance.

Dark Pool

Deliverability reporting and data cleaning automations that clean your audience and actually tell you what’s going on so you can fix it. Find and fix fatigue. Understand the impact of scanners. Streamline contact cleanup and suppress problematic contacts dynamically right on the campaign canvas.

Create Compelling, Personalized Content

Combine Motiva’s Generative AI and your own data to develop brand voices, targeted persona voices and message variations across channels. Test variations seamlessly with zero additional effort. Let Motiva do all the interpretation for you. Rinse & repeat.

Automated Message Testing

No more clumsy architecture and babysitting message tests, or trying to calculate stats. Fully automate your testing with our multivariate Message Testing step and reporting. Share learnings across your team.

Motiva Generator

Streamline content development, automatically adapt content to specific segments and quickly make message test variations. Use your own data to extract what’s working into new message variations. Create reusable brand guidelines to pull those into your creative workflow!

Persona Voice

Automatically develop a style guide to target specific segments based on their top performing content.
Use with Motiva Generator to automatically make content more engaging, personalized, and targeted.

Send when your audiences want to receive it. Manage & tune frequency across campaigns

Deploy the only patented send time optimization system in marketing. Pair that with Frequency Management to control who receives how much and what content at any given time.

Send Time AI

Send Time reporting and the most advanced automated Send Time Optimizer on the market that’s retrained every weekend to continually adapt to every contact.

Frequency Management

Protect against fatigue and unsubscribes by controlling the number of emails each contact receives and prioritize bottom funnel content. You can specify different thresholds by type of campaign, regions, or any other criteria you can imagine, and prioritize rules. Motiva controls traffic to ensure no contact ever gets more messages than you specify.

Understand your audience - what's working and what's not.

How are my campaigns performing against our baseline? Against my own benchmarks? Are there better segment definitions? Which messages and campaigns are working for whom?

Performance Reporting

An intuitive, user-friendly performance dashboard so you can quickly gather the data you need. Dice and slice across time, naming conventions, and segments. Create trackable benchmarks and save custom reports.

Audience Reporting

Analyze specific segments within your overall audience and gather insights to improve targeting or refine segmentation.