Unengaged Contacts Aren’t Necessarily Fatigued. Here’s why.
August 24, 2022 No Comments
Contact fatigue is a real issue for email marketing campaigns, but some MAPs overuse that label when trying to explain unengaged contacts. We dig deeper.
Month: August 2022
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Personalizing Email Frequency for an Outsized Impact
August 15, 2022 No Comments
How to use Multiple Frequency Management to avoid contact fatigue in your prospects. Multiple Frequency limits based on organization’s and prospects’ needs
Motiva Awarded U.S. Patent for Email Send Time Optimization
August 8, 2022 No Comments
The United States Patent and Trademark Office has just issued a patent covering Motiva AI’s send time optimization (STO) product.
