Motiva Generator™ uses cutting-edge, fine-tuned Large Language Models to generate new variations of your marketing content. When combined with our industry leading Message Testing AI,
As we mentioned in our last post, Large Language Models are rapidly opening new possibilities for content generation that were unimaginable a few years ago.
As with any tool, you should know when and how to use LLMs so you don’t get yourself in trouble.
Unreachable contacts will drag down your engagement metrics. Suppress them from your email marketing campaign with Motiva’s Dark Pool Smart Suppress.
Contact fatigue is a real issue for email marketing campaigns, but some MAPs overuse that label when trying to explain unengaged contacts. We dig deeper.
Learn how Robin Woolley of Royal Mail boosted revenue by 45% by using Motiva’s multivariate Message Testing to experiment with the Sender Persona.
Does the name in the From line make a difference to email marketing success? Yes! How to test Sender Personas using automated multivariate Message Testing.
Want to learn how to optimize your event promotion? Here are some tips and tricks to ensure your event promotion reaches the widest possible audience
Learn how to conduct a send time analysis and gather insights for improving your email send time strategy.
Two ways of calculating a baseline for demonstrating the impact of your email marketing optimizations.
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