Google & Yahoo Update Email Auth Requirements in Feb 2024
December 14, 2023 No Comments
Make sure you’re ready or you may experience a drop in engagement rates… In the never ending race for contact security, Google and Yahoo are
Author: Frank Flavell
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Free Up Your Content Calendar with Frequency Management
October 12, 2023 No Comments
Are you constantly chasing a never ending series of missed deadlines? FM can help. In the race for your contact’s attention, it’s easy to fall
Automated Priority for Frequency Management
October 10, 2023 No Comments
Automatically prioritize the emails that matter most while protecting against unsubs and fatigue Inboxes are overflowing. Contacts can’t keep up with the ever increasing stream
How To: Using Motiva Generator™ with Message Testing
August 31, 2023 No Comments
Motiva Generator was designed not only to help you write emails from scratch, but also to speed up your Message Testing workflow. As you
What does “Marketing Productivity” even mean?
August 7, 2023 No Comments
We can all agree that “Marketing Productivity” is a buzzword. It means many different things to many people, even though we all use the same
Motiva AI July Product Update: Motiva Generator™
July 20, 2023 No Comments
We have some exciting news to share – brace yourselves! We’re thrilled to present our latest invention – *drumroll* – Generator™! With just a
The Powerful Combination of Motiva Message Testing & Generative AI
July 17, 2023 No Comments
Motiva Generator™ uses cutting-edge, fine-tuned Large Language Models to generate new variations of your marketing content. When combined with our industry leading Message Testing AI,
Can Generative AI Really Improve Email Marketing?
June 22, 2023 No Comments
As we mentioned in our last post, Large Language Models are rapidly opening new possibilities for content generation that were unimaginable a few years ago.
The Possibilities & Limitations of Large Language Models
June 7, 2023 No Comments
As with any tool, you should know when and how to use LLMs so you don’t get yourself in trouble.
Data Cleaning On Demand: Two Smart Ways to Use Smart Suppress
November 18, 2022 No Comments
Unreachable contacts will drag down your engagement metrics. Suppress them from your email marketing campaign with Motiva’s Dark Pool Smart Suppress.
