What does “Marketing Productivity” even mean?
August 7, 2023 No Comments
We can all agree that “Marketing Productivity” is a buzzword. It means many different things to many people, even though we all use the same
Author: Frank Flavell
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Motiva AI July Product Update: Motiva Generator™
July 20, 2023 No Comments
We have some exciting news to share – brace yourselves! We’re thrilled to present our latest invention – *drumroll* – Generator™! With just a
The Powerful Combination of Motiva Message Testing & Generative AI
July 17, 2023 No Comments
Motiva Generator™ uses cutting-edge, fine-tuned Large Language Models to generate new variations of your marketing content. When combined with our industry leading Message Testing AI,
Can Generative AI Really Improve Email Marketing?
June 22, 2023 No Comments
As we mentioned in our last post, Large Language Models are rapidly opening new possibilities for content generation that were unimaginable a few years ago.
The Possibilities & Limitations of Large Language Models
June 7, 2023 No Comments
As with any tool, you should know when and how to use LLMs so you don’t get yourself in trouble.
Data Cleaning On Demand: Two Smart Ways to Use Smart Suppress
November 18, 2022 No Comments
Unreachable contacts will drag down your engagement metrics. Suppress them from your email marketing campaign with Motiva’s Dark Pool Smart Suppress.
Unengaged Contacts Aren’t Necessarily Fatigued. Here’s why.
August 24, 2022 No Comments
Contact fatigue is a real issue for email marketing campaigns, but some MAPs overuse that label when trying to explain unengaged contacts. We dig deeper.
How Royal Mail Achieved 45% Revenue Boost with Motiva Message Testing
April 22, 2021 No Comments
Learn how Robin Woolley of Royal Mail boosted revenue by 45% by using Motiva’s multivariate Message Testing to experiment with the Sender Persona.
How to Use the From: Line to Boost Email Open Rates
April 20, 2021 No Comments
Does the name in the From line make a difference to email marketing success? Yes! How to test Sender Personas using automated multivariate Message Testing.
Tips and Tricks for Optimizing Event Promotions
April 19, 2021 No Comments
Want to learn how to optimize your event promotion? Here are some tips and tricks to ensure your event promotion reaches the widest possible audience
