Unengaged Contacts Aren’t Necessarily Fatigued. Here’s why.
August 24, 2022 No Comments
Contact fatigue is a real issue for email marketing campaigns, but some MAPs overuse that label when trying to explain unengaged contacts. We dig deeper.
Author: Frank Flavell
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How Royal Mail Achieved 45% Revenue Boost with Motiva Message Testing
April 22, 2021 No Comments
Learn how Robin Woolley of Royal Mail boosted revenue by 45% by using Motiva’s multivariate Message Testing to experiment with the Sender Persona.
How to Use the From: Line to Boost Email Open Rates
April 20, 2021 No Comments
Does the name in the From line make a difference to email marketing success? Yes! How to test Sender Personas using automated multivariate Message Testing.
Tips and Tricks for Optimizing Event Promotions
April 19, 2021 No Comments
Want to learn how to optimize your event promotion? Here are some tips and tricks to ensure your event promotion reaches the widest possible audience
How to Conduct Send Time Analysis to Improve Email Strategy
April 5, 2021 No Comments
Learn how to conduct a send time analysis and gather insights for improving your email send time strategy.
How to Calculate an Email Baseline to Track Improvement
April 2, 2021 No Comments
Two ways of calculating a baseline for demonstrating the impact of your email marketing optimizations.
Use These 3 Approaches to Calculate Email Marketing ROI
March 30, 2021 No Comments
Looking to calculate ROI for your email marketing campaigns? Here are different approaches to follow depending on three factors: industry, data, and executives.
How to Prioritize Areas for Email Marketing Optimization
March 25, 2021 No Comments
So many opportunities, so little time. Follow this simple three step process for prioritizing optimization opportunities in your email marketing campaigns.
Why Message Testing Doesn’t Work with Small Contact Groups
March 15, 2021 No Comments
Wondering why there’s a threshold to the number of contacts necessary for a message testing experiment? Here’s why small contact groups won’t get clear results.
Developing Email Versions for Multivariate Message Testing
March 3, 2021 No Comments
Use this simple process to quickly and confidently develop multiple versions for email message testing and improve your email marketing success.
