Content Profiling: How AI can Rewrite the Rules of Email Engagement
Frank Flavell March 20, 2025
Get ready to know what type of email content best engages and converts each contact in your database. What if you knew—down to the topic,
Category: Artificial Intelligence
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Addressing Underperformance
Frank Flavell February 26, 2025
A workflow for moving the needle Does low performance have you wondering “why?” We got your back. Remember that not all campaigns can be above
Protect Your Email Domain Reputation: Dark Pool Domain Analysis
Frank Flavell November 7, 2024
Protect your email domain reputation with Motiva Dark Pool: automate data quality, target engaged contacts, and navigate advanced ESP filters effectively. A lot of detail
Reimagining Data: Using Gen AI to Mine Old Data
Frank Flavell September 19, 2024
The overlooked promise of Gen AI for improving business results. Analyze unstructured data at a scale and speed that has never been possible.
Announcing Dark Pool Support for Adobe Marketo
Scott Gutelius July 21, 2024
Motiva AI announces support for Adobe Marketo Engage, starting with Dark Pool Cleanup.
The Environmental Impact of Sending Too Many Emails
Frank Flavell June 13, 2024
What you should know and how you can make a difference. Marketing emails are a cornerstone of daily communication. We use them to engage with
Motiva Power Moves: Scaling Account Based Marketing (ABM)
Frank Flavell May 13, 2024
Combine Persona and Performance Reporting to target your key accounts. Account Based Marketing is easier said than done. In theory, it makes perfect sense to
Motiva Power Moves: Brand Voice & Message Testing
Frank Flavell May 1, 2024
Unlock the power of Motiva’s Custom Brand Voices to develop Message Testing versions that improve performance while maintaining brand alignment. In today’s fast-paced digital landscape,
Motiva Power Moves: Quick Content Optimization
Frank Flavell March 7, 2024
Give your content a boost in engagement by combining Motiva’s Performance report with Generator & Message Testing
Easy Excellence: Transform Your Email Marketing with No-Code GenAI and RLHF
David Gutelius November 21, 2023
No-Code Generative AI has reshaped digital marketing, allowing marketers to easily create compelling email content without diving into code. You send out an email and
