4 Strategic Components for Marketing Success
Scott Gutelius January 25, 2022
Here are 4 elements to successful email marketing strategy: Content optimization, audience segmentation, send time optimization, and frequency management.
Category: Artificial Intelligence
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Your Strategy is Wrong: How False Signals Mislead Marketers
Scott Gutelius December 13, 2021
False signals from ESPs and polluted data in CRMs leads to poor strategic marketing decisions. Dark Pool digs deep to find your true engagement data.
Send Time Optimization: How Motiva Gives You the Advantage
Scott Gutelius December 13, 2021
Send Time Optimization is a great way to personalize your email communications. Here are some best practices for Send Time Optimization.
5 Reasons Why Motiva AI is Essential to Your Marketing
Scott Gutelius September 17, 2021
Any email platform can Batch N Blast. To truly reach your audience with the right message delivered at the right time, you need Motiva AI.
3 Reasons Why Segmentation is Vital for Email Marketing
Scott Gutelius September 13, 2021
Segmentation is vital to your email marketing strategy. Here are 3 reasons why you need to start segmenting your audience now.
Your Send Time Optimization Doesn’t Work (Do This Instead)
Scott Gutelius August 12, 2021
Your Send Time Optimization doesn’t work. Most STO is based on false data and poor modeling. Our per-contact Send Time AI listens to the data and adapts.
PTC Leverages Motiva to Increase Clickthroughs by 46%
Scott Gutelius July 19, 2021
PTC partnered with Motiva to leverage AI for marketing, and increased opens by 9.6%, click throughs by 46%, saved 1235 hours in testing, and more.
Is Your Organization Ready for Artificial Intelligence?
Scott Gutelius July 16, 2021
Implementing artificial intelligence in your marketing strategy can supercharge business results. But how do you know if you’re ready for AI?
What is Artificial Intelligence and Can It Help Marketers?
Scott Gutelius July 2, 2021
How can artificial intelligence help marketers? AI learns and adapts to your customers, which allows marketers to connect in a personalized, meaningful way
Video: Message Testing Tips & Tricks
Frank Flavell February 11, 2021
Take 5 minutes to learn a few best practices for using automated message testing to optimize your email campaigns.
