Category: Artificial Intelligence

What Litmus’ State of Email 2021 Means for Marketers

Scott Gutelius February 18, 2022

The Litmus State of Email report contains insights important to marketing teams. Here’s how to leverage its insights for marketing strategy.

New Year, New Strategy? 5 Tips for Successful Marketing

Scott Gutelius January 31, 2022

Here are five ways you can improve your marketing performance in 2022: baseline, campaign logic, frequency tests, content optimization, and segmentation.

4 Strategic Components for Marketing Success

Scott Gutelius January 25, 2022

Here are 4 elements to successful email marketing strategy: Content optimization, audience segmentation, send time optimization, and frequency management.

Your Strategy is Wrong: How False Signals Mislead Marketers

Scott Gutelius December 13, 2021

False signals from ESPs and polluted data in CRMs leads to poor strategic marketing decisions. Dark Pool digs deep to find your true engagement data.

Send Time Optimization: How Motiva Gives You the Advantage

Scott Gutelius December 13, 2021

Send Time Optimization is a great way to personalize your email communications. Here are some best practices for Send Time Optimization.

5 Reasons Why Motiva AI is Essential to Your Marketing

Scott Gutelius September 17, 2021

Any email platform can Batch N Blast. To truly reach your audience with the right message delivered at the right time, you need Motiva AI.

3 Reasons Why Segmentation is Vital for Email Marketing

Scott Gutelius September 13, 2021

Segmentation is vital to your email marketing strategy. Here are 3 reasons why you need to start segmenting your audience now.

Your Send Time Optimization Doesn’t Work (Do This Instead)

Scott Gutelius August 12, 2021

Your Send Time Optimization doesn’t work. Most STO is based on false data and poor modeling. Our per-contact Send Time AI listens to the data and adapts.