How AI is Rewriting the Job Description
Frank Flavell June 9, 2025
AI won’t steal your job—but it will change how you do it, what you’re measured on, and just how much you can accomplish in a
Category: Automated
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The Limits of AI: Weaknesses and Enterprise Risk
Frank Flavell April 24, 2025
They call it “cutting-edge” for a reason. As with any new technology, it takes time to really get to know it. With experience, you learn
5 Email Datapoints You’re Missing to Improve Targeting
Frank Flavell March 27, 2025
Almost no one has this data even though it’s sitting right under your nose. As marketing ops pros, we’re great at tracking who engaged and
Winning Content Variables for Message Testing
Frank Flavell February 5, 2025
When conducting message tests, some email content variables consistently have a bigger impact on engagement. If you’re looking to optimize your email performance, start by
Motiva Power Moves: Brand Voice & Message Testing
Frank Flavell May 1, 2024
Unlock the power of Motiva’s Custom Brand Voices to develop Message Testing versions that improve performance while maintaining brand alignment. In today’s fast-paced digital landscape,
Motiva’s Product Announcements | May 2023
Scott Gutelius May 26, 2023
Learn about the latest Motiva product updates! This month we introduce the Frequency Management Decision Service, and a new Performance Reporting Dashboard.
Motiva’s Product Updates | April 2023
Scott Gutelius April 25, 2023
Learn about the latest Motiva product updates! This month includes a new and easy way to analyze campaign performance, and an email marketing carbon calculator.
Motiva’s Product Updates and Coming Attractions | March 2023
Scott Gutelius March 3, 2023
The latest updates to Motiva’s email marketing AI and data cleaning platforms, plus upcoming changes to Frequency Management and AI-based subject lines.
Cheat Code Alert: How to Use Motiva’s Subject Line Analyzer
Scott Gutelius December 14, 2022
Looking to speed up content generation, automate subject line generation, and improve your email marketing success? Check out our new subject line analyzer
Data Cleaning On Demand: Two Smart Ways to Use Smart Suppress
Frank Flavell November 18, 2022
Unreachable contacts will drag down your engagement metrics. Suppress them from your email marketing campaign with Motiva’s Dark Pool Smart Suppress.
