How to Use the From: Line to Boost Email Open Rates
Frank Flavell April 20, 2021
Does the name in the From line make a difference to email marketing success? Yes! How to test Sender Personas using automated multivariate Message Testing.
Category: Best Practices
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How to Calculate an Email Baseline to Track Improvement
Frank Flavell April 2, 2021
Two ways of calculating a baseline for demonstrating the impact of your email marketing optimizations.
Use These 3 Approaches to Calculate Email Marketing ROI
Frank Flavell March 30, 2021
Looking to calculate ROI for your email marketing campaigns? Here are different approaches to follow depending on three factors: industry, data, and executives.
Why Message Testing Doesn’t Work with Small Contact Groups
Frank Flavell March 15, 2021
Wondering why there’s a threshold to the number of contacts necessary for a message testing experiment? Here’s why small contact groups won’t get clear results.
Developing Email Versions for Multivariate Message Testing
Frank Flavell March 3, 2021
Use this simple process to quickly and confidently develop multiple versions for email message testing and improve your email marketing success.
4 Points of a Great Business Case Study
Frank Flavell February 11, 2021
Cover these four points when you create a case study to report on your achievements and gain buy-in from executives.
A Guide to Automated Testing: Message Testing 101
Frank Flavell February 4, 2021
Message testing is systematic experimentation to create marketing content that resonates with audiences, increases engagement, and achieves business goals.
A Guide to Automated Testing: 4 Types of Message Tests
Frank Flavell February 4, 2021
Knowing the different kinds of message tests, and different key features, will allow you to choose the right type of test for your specific use case.
Video: Send Time AI Tips and Tricks
Frank Flavell February 4, 2021
5-minute video teaches about Send Time AI and a few tips and tricks for getting the most from our advanced per-contact send time optimization feature.
Why a Staggered Send is Better for Send Time Optimization
Frank Flavell February 4, 2021
Improve unique open rates and marketing roi using per contact send time optimization with a staggered send.
