PTC Leverages Motiva to Increase Clickthroughs by 46%
Scott Gutelius July 19, 2021
PTC partnered with Motiva to leverage AI for marketing, and increased opens by 9.6%, click throughs by 46%, saved 1235 hours in testing, and more.
Category: Best Practices
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How to Improve Email Deliverability and Your Sender Score
Scott Gutelius July 16, 2021
Email deliverability is a major concern for marketers, but taking these steps will increase the likelihood that your message lands in your contacts’ inbox.
Is Your Organization Ready for Artificial Intelligence?
Scott Gutelius July 16, 2021
Implementing artificial intelligence in your marketing strategy can supercharge business results. But how do you know if you’re ready for AI?
What is Artificial Intelligence and Can It Help Marketers?
Scott Gutelius July 2, 2021
How can artificial intelligence help marketers? AI learns and adapts to your customers, which allows marketers to connect in a personalized, meaningful way
Apple’s Mail Privacy: Time to Rethink Your Email Strategy
David Gutelius June 21, 2021
On Apple’s new Mail Privacy Protection features: what this means for email marketing and why this is a great opportunity to rethink your email strategy.
How to Leverage Message Testing to Save Time, Boost Metrics
Scott Gutelius May 17, 2021
Here’s how to leverage Multivariate Message Testing to save you time and to ensure more of your audience only receives your strongest messaging.
How to Use Frequency Management to Win Under Stricter Rules
Scott Gutelius May 8, 2021
Industry forces like GDPR and Email Sender Reputation are forcing companies to achieve better business results with fewer, more relevant and timely emails.
How to Use the From: Line to Boost Email Open Rates
Frank Flavell April 20, 2021
Does the name in the From line make a difference to email marketing success? Yes! How to test Sender Personas using automated multivariate Message Testing.
How to Calculate an Email Baseline to Track Improvement
Frank Flavell April 2, 2021
Two ways of calculating a baseline for demonstrating the impact of your email marketing optimizations.
Use These 3 Approaches to Calculate Email Marketing ROI
Frank Flavell March 30, 2021
Looking to calculate ROI for your email marketing campaigns? Here are different approaches to follow depending on three factors: industry, data, and executives.
