Category: Best Practices

What is Artificial Intelligence and Can It Help Marketers?

Scott Gutelius July 2, 2021

How can artificial intelligence help marketers? AI learns and adapts to your customers, which allows marketers to connect in a personalized, meaningful way

Apple’s Mail Privacy: Time to Rethink Your Email Strategy

David Gutelius June 21, 2021

On Apple’s new Mail Privacy Protection features: what this means for email marketing and why this is a great opportunity to rethink your email strategy.

How to Leverage Message Testing to Save Time, Boost Metrics

Scott Gutelius May 17, 2021

Here’s how to leverage Multivariate Message Testing to save you time and to ensure more of your audience only receives your strongest messaging.

How to Use Frequency Management to Win Under Stricter Rules

Scott Gutelius May 8, 2021

Industry forces like GDPR and Email Sender Reputation are forcing companies to achieve better business results with fewer, more relevant and timely emails.

How to Use the From: Line to Boost Email Open Rates

Frank Flavell April 20, 2021

Does the name in the From line make a difference to email marketing success? Yes! How to test Sender Personas using automated multivariate Message Testing.

How to Calculate an Email Baseline to Track Improvement

Frank Flavell April 2, 2021

Two ways of calculating a baseline for demonstrating the impact of your email marketing optimizations.

Use These 3 Approaches to Calculate Email Marketing ROI

Frank Flavell March 30, 2021

Looking to calculate ROI for your email marketing campaigns? Here are different approaches to follow depending on three factors: industry, data, and executives.

Why Message Testing Doesn’t Work with Small Contact Groups

Frank Flavell March 15, 2021

Wondering why there’s a threshold to the number of contacts necessary for a message testing experiment? Here’s why small contact groups won’t get clear results.