Is Your Marketing Team Ready for AI?
Frank Flavell April 10, 2025
It takes more than access to AI to get real results. Your marketing organization needs a solid foundation. We work with enterprise marketers who want
Category: Best Practices
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The Evolving Marketing Team: What the Best Organizations Get Right
Frank Flavell April 3, 2025
Four team characteristics we’ve found that dramatically improve marketing results, especially when implementing AI. At Motiva, we’ve worked with a wide range of marketing organizations—from
5 Email Datapoints You’re Missing to Improve Targeting
Frank Flavell March 27, 2025
Almost no one has this data even though it’s sitting right under your nose. As marketing ops pros, we’re great at tracking who engaged and
Content Profiling: How AI can Rewrite the Rules of Email Engagement
Frank Flavell March 20, 2025
Get ready to know what type of email content best engages and converts each contact in your database. What if you knew—down to the topic,
Addressing Underperformance
Frank Flavell February 26, 2025
A workflow for moving the needle Does low performance have you wondering “why?” We got your back. Remember that not all campaigns can be above
Winning Content Variables for Message Testing
Frank Flavell February 5, 2025
When conducting message tests, some email content variables consistently have a bigger impact on engagement. If you’re looking to optimize your email performance, start by
Protect Your Email Domain Reputation: Dark Pool Domain Analysis
Frank Flavell November 7, 2024
Protect your email domain reputation with Motiva Dark Pool: automate data quality, target engaged contacts, and navigate advanced ESP filters effectively. A lot of detail
Are You Marketing to Zombies? Likely. Here’s How to Stop.
Scott Gutelius October 23, 2024
Without proper database hygiene, you’re just marketing to zombies. Here’s how to increase ROI for your marketing campaigns through improved data quality.
Automate Your Data Quality & Protect Your Email Domain Rep
Frank Flavell October 3, 2024
Protect your email domain reputation with Motiva Dark Pool: automate data quality, target engaged contacts, and navigate advanced ESP filters effectively. Your email domain reputation
Reimagining Data: Using Gen AI to Mine Old Data
Frank Flavell September 19, 2024
The overlooked promise of Gen AI for improving business results. Analyze unstructured data at a scale and speed that has never been possible.
