Category: Best Practices

Announcing Dark Pool Support for Adobe Marketo

Scott Gutelius July 21, 2024

Motiva AI announces support for Adobe Marketo Engage, starting with Dark Pool Cleanup.

The Value of Dark Pool, Data & Building Relationships

Frank Flavell May 28, 2024

An interview with Robin Woolley from Royal Mail As email providers like Gmail and Yahoo implement stricter policies, it’s more critical than ever for marketers

Motiva Power Moves: Scaling Account Based Marketing (ABM)

Frank Flavell May 13, 2024

Combine Persona and Performance Reporting to target your key accounts. Account Based Marketing is easier said than done. In theory, it makes perfect sense to

Motiva Power Moves: Brand Voice & Message Testing

Frank Flavell May 1, 2024

Unlock the power of Motiva’s Custom Brand Voices to develop Message Testing versions that improve performance while maintaining brand alignment. In today’s fast-paced digital landscape,

How to Take Control of your Email Deliverability

Jesse Nobbe December 6, 2023

Learn about email authentication and how you can improve your email deliverability with any ESP. Since the birth of email, Email Service Providers (ESPs) have

What does “Marketing Productivity” even mean?

Frank Flavell August 7, 2023

We can all agree that “Marketing Productivity” is a buzzword. It means many different things to many people, even though we all use the same

Motiva’s Product Announcements | May 2023

Scott Gutelius May 26, 2023

Learn about the latest Motiva product updates! This month we introduce the Frequency Management Decision Service, and a new Performance Reporting Dashboard.

How to Use Motiva Smart Suppress to Boost Engagement Metrics

Scott Gutelius May 9, 2023

No time for regular data cleaning? No problem. With Dark Pool Smart Suppress, you can remove problematic contacts on-the-fly. Here are some best practices.