How to Ensure Prospects See Your Highest-Priority Messaging
Scott Gutelius July 15, 2022
If you send dozens or hundreds of emails a week, you need a strategy to ensure the most important emails get delivered first. Email Priority will help.
Category: Best Practices
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Why Your Open Rates Have Plummeted (and What To Do About It)
Scott Gutelius June 29, 2022
With Apple Mail Privacy Protection auto-opens being filtered out of Eloqua campaign data, email Open rates have plummeted. Here’s what marketers should do.
How Much is Your Bad Data Costing You?
Scott Gutelius June 27, 2022
Bad data is costing you time and money. Do you know how much? Here’s how data hygiene can reduce costs and get your email marketing strategy back on track.
How to Stop Inactive Contacts from Destroying your Marketing
Scott Gutelius June 14, 2022
Inactive contacts in your database can damage your marketing strategy. Before performing data hygiene, try a re-engagement campaign first. Here’s how.
Best Practices for Effective Message Tests: CTAs
Scott Gutelius May 18, 2022
Looking to boost your email marketing strategy and results? Here are best practices for creating A/B/n message tests by experimenting with call-to-action.
Best Practices for Effective Message Tests: Subject Lines
Scott Gutelius May 18, 2022
Adding message testing to an email marketing strategy can improve personalization and segmentation. Follow these best practices to supercharge your tests.
How to Collect Zero-Party Data for a New Marketing Strategy
Scott Gutelius March 29, 2022
Zero-party data is poised to become a primary source of customer data. Here are some best practices for collecting and using zero-party data.
First Apple, Now Gmail? How Prefetching Will Skew Open Data
Scott Gutelius March 9, 2022
Gmail’s image prefetching sends back fake open data under certain circumstances, making those open signals even less reliable. Marketers should take note.
What Litmus’ State of Email 2021 Means for Marketers
Scott Gutelius February 18, 2022
The Litmus State of Email report contains insights important to marketing teams. Here’s how to leverage its insights for marketing strategy.
New Year, New Strategy? 5 Tips for Successful Marketing
Scott Gutelius January 31, 2022
Here are five ways you can improve your marketing performance in 2022: baseline, campaign logic, frequency tests, content optimization, and segmentation.
