The Big, Burning Questions: Persona Edition
Frank Flavell September 23, 2025
Practical answers and playbooks for dialing in targeting and content—fast. Spray-and-pray content is out. If you want more qualified engagement, you need to see which
Category: Campaign Planning
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The Big, Burning Questions About Frequency Management—Answered
Frank Flavell September 15, 2025
How to pick the right cadence, protect your reputation, and stop bleeding unsubscribes It used to be the case that “more email = more results.”
The Big, Burning Questions – Send Time AI Edition
Frank Flavell September 10, 2025
Answers to your biggest, burning questions for Motiva’s Per Contact Send Time AI For years, “blast at 10 a.m. Tuesday” was treated like a best
The Big, Burning Questions About Motiva’s Dark Pool—Answered
Frank Flavell September 2, 2025
Answers to your biggest, burning questions for Dark Pool and Smart Suppress. It used to be the case that sending more email was better, and
Precision Targeting and Privacy: Using Motiva AI to Modernize Pharma Marketing
Frank Flavell August 26, 2025
Faster MLR cycles, evidence-based optimizations, and respectful personalization—without PHI Pharma’s commercial engine is moving from manual campaigns to governed, data-driven orchestration. This post shows how
From Builder to Editor: How Marketing Ops Is Changing
Frank Flavell August 2, 2025
From campaign builder to AI overseer—how Marketing Ops is evolving in the age of automation. The old reassurance—“AI won’t replace you”—is only half true. The
How Motiva AI Supercharges Your ABM Strategy
Frank Flavell July 14, 2025
Precision Targeting at Scale. From contact quality to personalized content, here’s how to clean, score, and activate your most important accounts using Motiva AI. Unfortunately,
What AI Can’t Do
Frank Flavell May 29, 2025
Even in an AI-powered world, the most impactful marketing still comes from the human touch. If AI can write the copy, design the ad, and
Email Compliance in the Age of AI
Frank Flavell May 1, 2025
Face it: Enterprise AI adoption moves at the speed of compliance. Email marketing has entered a new era: hyper-personalized, lightning-fast, and data-rich. Yet one monumental
5 Email Datapoints You’re Missing to Improve Targeting
Frank Flavell March 27, 2025
Almost no one has this data even though it’s sitting right under your nose. As marketing ops pros, we’re great at tracking who engaged and
