Category: Campaign Planning

Email Compliance in the Age of AI

Frank Flavell May 1, 2025

Face it: Enterprise AI adoption moves at the speed of compliance. Email marketing has entered a new era: hyper-personalized, lightning-fast, and data-rich. Yet one monumental

5 Email Datapoints You’re Missing to Improve Targeting

Frank Flavell March 27, 2025

Almost no one has this data even though it’s sitting right under your nose. As marketing ops pros, we’re great at tracking who engaged and

Content Profiling: How AI can Rewrite the Rules of Email Engagement

Frank Flavell March 20, 2025

Get ready to know what type of email content best engages and converts each contact in your database. What if you knew—down to the topic,

Addressing Underperformance

Frank Flavell February 26, 2025

A workflow for moving the needle Does low performance have you wondering “why?” We got your back. Remember that not all campaigns can be above

5 Tips for Faster MQLs: Higher ROI with Fewer Emails

Frank Flavell December 10, 2024

You’re sending too much top-funnel content. Here’s how to stop. Does your marketing funnel feel more like a lazy river or a water slide? When

Reimagining Data: Using Gen AI to Mine Old Data

Frank Flavell September 19, 2024

The overlooked promise of Gen AI for improving business results. Analyze unstructured data at a scale and speed that has never been possible.

Announcing Dark Pool Support for Adobe Marketo

Scott Gutelius July 21, 2024

Motiva AI announces support for Adobe Marketo Engage, starting with Dark Pool Cleanup.

Motiva Power Moves: Scaling Account Based Marketing (ABM)

Frank Flavell May 13, 2024

Combine Persona and Performance Reporting to target your key accounts. Account Based Marketing is easier said than done. In theory, it makes perfect sense to