Content Profiling: How AI can Rewrite the Rules of Email Engagement
Frank Flavell March 20, 2025
Get ready to know what type of email content best engages and converts each contact in your database. What if you knew—down to the topic,
Category: Campaign Planning
Read More »
Addressing Underperformance
Frank Flavell February 26, 2025
A workflow for moving the needle Does low performance have you wondering “why?” We got your back. Remember that not all campaigns can be above
5 Tips for Faster MQLs: Higher ROI with Fewer Emails
Frank Flavell December 10, 2024
You’re sending too much top-funnel content. Here’s how to stop. Does your marketing funnel feel more like a lazy river or a water slide? When
Reimagining Data: Using Gen AI to Mine Old Data
Frank Flavell September 19, 2024
The overlooked promise of Gen AI for improving business results. Analyze unstructured data at a scale and speed that has never been possible.
Announcing Dark Pool Support for Adobe Marketo
Scott Gutelius July 21, 2024
Motiva AI announces support for Adobe Marketo Engage, starting with Dark Pool Cleanup.
Motiva Power Moves: Scaling Account Based Marketing (ABM)
Frank Flavell May 13, 2024
Combine Persona and Performance Reporting to target your key accounts. Account Based Marketing is easier said than done. In theory, it makes perfect sense to
Best Practices for Email Marketing: Email Variety = Success
Scott Gutelius April 5, 2023
Looking for best practices for email marketing? Rule #1: A variety of emails will help you build relationships that achieve overall business goals.
The Carbon Footprint of Enterprise Email Marketing
Scott Gutelius March 29, 2023
Ever wonder about the carbon footprint of your email marketing campaigns? Check out our new Email Carbon Footprint to understand the impact.
4 Ways Your Email Marketing Can Stay Cutting Edge in 2023
Scott Gutelius February 13, 2023
Want to continue your email marketing success in 2023? Here are the marketing strategies to focus on to boost engagement and return on investment in 2023.
Is an Outdated Marketing Strategy Sabotaging Your Campaigns?
Scott Gutelius January 23, 2023
Your outdated marketing campaign strategy may be undermining your email marketing success. If you’re still emailing unengaged contacts, you are at risk.
