Your Send Time Optimization Doesn’t Work (Do This Instead)
Scott Gutelius August 12, 2021
Your Send Time Optimization doesn’t work. Most STO is based on false data and poor modeling. Our per-contact Send Time AI listens to the data and adapts.
Category: Campaign Planning
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Apple Mail Privacy Protection: What to Start and Stop Doing
Scott Gutelius July 26, 2021
Apple Mail Privacy Protection is coming. Marketers need to focus on building meaningful relationships with their audience.
Data Cleaning 101: Quality Marketing Starts with Clean Data
Scott Gutelius July 23, 2021
A successful email marketing campaign starts with clean data. Without regular data hygiene, you’re wasting time and resources, and damaging deliverability.
PTC Leverages Motiva to Increase Clickthroughs by 46%
Scott Gutelius July 19, 2021
PTC partnered with Motiva to leverage AI for marketing, and increased opens by 9.6%, click throughs by 46%, saved 1235 hours in testing, and more.
Apple’s Mail Privacy: Time to Rethink Your Email Strategy
David Gutelius June 21, 2021
On Apple’s new Mail Privacy Protection features: what this means for email marketing and why this is a great opportunity to rethink your email strategy.
Frequency Management: How to Combat Unsubscribes and Contact Fatigue
Scott Gutelius June 16, 2021
Frequency Management is crucial to marketing strategy. Emailing less frequently can ultimately result in higher engagement and fewer unsubscribes.
How to Leverage Message Testing to Save Time, Boost Metrics
Scott Gutelius May 17, 2021
Here’s how to leverage Multivariate Message Testing to save you time and to ensure more of your audience only receives your strongest messaging.
How to Use Frequency Management to Win Under Stricter Rules
Scott Gutelius May 8, 2021
Industry forces like GDPR and Email Sender Reputation are forcing companies to achieve better business results with fewer, more relevant and timely emails.
Video: Message Testing Tips & Tricks
Frank Flavell February 11, 2021
Take 5 minutes to learn a few best practices for using automated message testing to optimize your email campaigns.
A Guide to Automated Testing: Message Testing 101
Frank Flavell February 4, 2021
Message testing is systematic experimentation to create marketing content that resonates with audiences, increases engagement, and achieves business goals.
