Frequency Management: How to Combat Unsubscribes and Contact Fatigue
Scott Gutelius June 16, 2021
Frequency Management is crucial to marketing strategy. Emailing less frequently can ultimately result in higher engagement and fewer unsubscribes.
Category: Campaign Planning
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How to Leverage Message Testing to Save Time, Boost Metrics
Scott Gutelius May 17, 2021
Here’s how to leverage Multivariate Message Testing to save you time and to ensure more of your audience only receives your strongest messaging.
How to Use Frequency Management to Win Under Stricter Rules
Scott Gutelius May 8, 2021
Industry forces like GDPR and Email Sender Reputation are forcing companies to achieve better business results with fewer, more relevant and timely emails.
Video: Message Testing Tips & Tricks
Frank Flavell February 11, 2021
Take 5 minutes to learn a few best practices for using automated message testing to optimize your email campaigns.
A Guide to Automated Testing: Message Testing 101
Frank Flavell February 4, 2021
Message testing is systematic experimentation to create marketing content that resonates with audiences, increases engagement, and achieves business goals.
A Guide to Automated Testing: 4 Types of Message Tests
Frank Flavell February 4, 2021
Knowing the different kinds of message tests, and different key features, will allow you to choose the right type of test for your specific use case.
