Category: Email Optimization

5 Reasons Why Motiva AI is Essential to Your Marketing

Scott Gutelius September 17, 2021

Any email platform can Batch N Blast. To truly reach your audience with the right message delivered at the right time, you need Motiva AI.

3 Reasons Why Segmentation is Vital for Email Marketing

Scott Gutelius September 13, 2021

Segmentation is vital to your email marketing strategy. Here are 3 reasons why you need to start segmenting your audience now.

Your Send Time Optimization Doesn’t Work (Do This Instead)

Scott Gutelius August 12, 2021

Your Send Time Optimization doesn’t work. Most STO is based on false data and poor modeling. Our per-contact Send Time AI listens to the data and adapts.

How to Use Our Reports to Refine Segments and Boost Metrics

Scott Gutelius August 12, 2021

Segmenting your audience is key to boosting engagement and marketing success. Here’s how to deliver communications that solve their problems.

Apple Mail Privacy Protection: What to Start and Stop Doing

Scott Gutelius July 26, 2021

Apple Mail Privacy Protection is coming. Marketers need to focus on building meaningful relationships with their audience.

PTC Leverages Motiva to Increase Clickthroughs by 46%

Scott Gutelius July 19, 2021

PTC partnered with Motiva to leverage AI for marketing, and increased opens by 9.6%, click throughs by 46%, saved 1235 hours in testing, and more.

What is Artificial Intelligence and Can It Help Marketers?

Scott Gutelius July 2, 2021

How can artificial intelligence help marketers? AI learns and adapts to your customers, which allows marketers to connect in a personalized, meaningful way

Apple’s Mail Privacy: Time to Rethink Your Email Strategy

David Gutelius June 21, 2021

On Apple’s new Mail Privacy Protection features: what this means for email marketing and why this is a great opportunity to rethink your email strategy.