Apple Mail Privacy Protection: What to Start and Stop Doing
Scott Gutelius July 26, 2021
Apple Mail Privacy Protection is coming. Marketers need to focus on building meaningful relationships with their audience.
Category: Email Optimization
Read More »
PTC Leverages Motiva to Increase Clickthroughs by 46%
Scott Gutelius July 19, 2021
PTC partnered with Motiva to leverage AI for marketing, and increased opens by 9.6%, click throughs by 46%, saved 1235 hours in testing, and more.
What is Artificial Intelligence and Can It Help Marketers?
Scott Gutelius July 2, 2021
How can artificial intelligence help marketers? AI learns and adapts to your customers, which allows marketers to connect in a personalized, meaningful way
Apple’s Mail Privacy: Time to Rethink Your Email Strategy
David Gutelius June 21, 2021
On Apple’s new Mail Privacy Protection features: what this means for email marketing and why this is a great opportunity to rethink your email strategy.
Frequency Management: How to Combat Unsubscribes and Contact Fatigue
Scott Gutelius June 16, 2021
Frequency Management is crucial to marketing strategy. Emailing less frequently can ultimately result in higher engagement and fewer unsubscribes.
How Send Time AI Reaches Your Contacts on Their Schedule
Scott Gutelius May 28, 2021
Send Time AI combines historical open data and advanced AI modeling to ensure your contacts are receiving emails when they are most likely to engage.
How to Leverage Message Testing to Save Time, Boost Metrics
Scott Gutelius May 17, 2021
Here’s how to leverage Multivariate Message Testing to save you time and to ensure more of your audience only receives your strongest messaging.
How to Use Frequency Management to Win Under Stricter Rules
Scott Gutelius May 8, 2021
Industry forces like GDPR and Email Sender Reputation are forcing companies to achieve better business results with fewer, more relevant and timely emails.
How Royal Mail Achieved 45% Revenue Boost with Motiva Message Testing
Frank Flavell April 22, 2021
Learn how Robin Woolley of Royal Mail boosted revenue by 45% by using Motiva’s multivariate Message Testing to experiment with the Sender Persona.
How to Use the From: Line to Boost Email Open Rates
Frank Flavell April 20, 2021
Does the name in the From line make a difference to email marketing success? Yes! How to test Sender Personas using automated multivariate Message Testing.
