How to Prioritize Areas for Email Marketing Optimization
Frank Flavell March 25, 2021
So many opportunities, so little time. Follow this simple three step process for prioritizing optimization opportunities in your email marketing campaigns.
Category: Email Optimization
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Why Message Testing Doesn’t Work with Small Contact Groups
Frank Flavell March 15, 2021
Wondering why there’s a threshold to the number of contacts necessary for a message testing experiment? Here’s why small contact groups won’t get clear results.
Developing Email Versions for Multivariate Message Testing
Frank Flavell March 3, 2021
Use this simple process to quickly and confidently develop multiple versions for email message testing and improve your email marketing success.
4 Points of a Great Business Case Study
Frank Flavell February 11, 2021
Cover these four points when you create a case study to report on your achievements and gain buy-in from executives.
A Guide to Automated Testing: 4 Types of Message Tests
Frank Flavell February 4, 2021
Knowing the different kinds of message tests, and different key features, will allow you to choose the right type of test for your specific use case.
Why a Staggered Send is Better for Send Time Optimization
Frank Flavell February 4, 2021
Improve unique open rates and marketing roi using per contact send time optimization with a staggered send.
