How Data Enrichment Improves Your Segmentation Strategy
Scott Gutelius January 19, 2022
Data enrichment is a necessary component of data cleaning. Here’s how data enrichment helps you achieve your business goals, and best practices for success.
Category: Marketing Effectiveness
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Your Strategy is Wrong: How False Signals Mislead Marketers
Scott Gutelius December 13, 2021
False signals from ESPs and polluted data in CRMs leads to poor strategic marketing decisions. Dark Pool digs deep to find your true engagement data.
Send Time Optimization: How Motiva Gives You the Advantage
Scott Gutelius December 13, 2021
Send Time Optimization is a great way to personalize your email communications. Here are some best practices for Send Time Optimization.
Every Email is an Opportunity: Tips for Nurture Campaigns
Scott Gutelius December 13, 2021
How to optimize an automated email nurture campaign for new contacts in your sales funnel.
Email is Dead. Long Live Email! (Spoiler: Not really dead.)
Scott Gutelius November 18, 2021
Email is the most profitable marketing channel available with an ROI of 36:1 or more. Here’s how to leverage your most profitable marketing channel.
How Multi-Armed Bandit Modeling is Used in Message Testing
Scott Gutelius November 18, 2021
Wondering how Motiva message testing works? Here’s a peek under the hood. Our customers sometimes ask why Motiva Message Testing takes a few days to
How to Analyze Frequency Test Reports to Boost Engagement
Scott Gutelius October 29, 2021
As part of your email personalization and marketing strategy, run a frequency management test on an audience segment. Here’s how to interpret the results.
How to Implement Segments in an Eloqua Campaign
Scott Gutelius October 15, 2021
Segmentation is the key to engaging your contacts. But once you have the segments identified, how do you build them in Eloqua? This tutorial shows you how.
How to Configure a Frequency Management Email Test
Scott Gutelius October 15, 2021
Looking to fine-tune your Frequency Management for improved segmentation, personalization, and Sender Score? Follow these steps to boost engagement.
How to Reach More of Your Audience Through Segmentation
Scott Gutelius October 15, 2021
How to use segmentation and buyer personas to personalize content, engage more of your audience, reduce contact fatigue, and enhance your bottom line.
