How to Configure a Frequency Management Email Test
Scott Gutelius October 15, 2021
Looking to fine-tune your Frequency Management for improved segmentation, personalization, and Sender Score? Follow these steps to boost engagement.
Category: Marketing Effectiveness
Read More »
How to Reach More of Your Audience Through Segmentation
Scott Gutelius October 15, 2021
How to use segmentation and buyer personas to personalize content, engage more of your audience, reduce contact fatigue, and enhance your bottom line.
5 Reasons Why Motiva AI is Essential to Your Marketing
Scott Gutelius September 17, 2021
Any email platform can Batch N Blast. To truly reach your audience with the right message delivered at the right time, you need Motiva AI.
3 Reasons Why Segmentation is Vital for Email Marketing
Scott Gutelius September 13, 2021
Segmentation is vital to your email marketing strategy. Here are 3 reasons why you need to start segmenting your audience now.
How to Use Our Reports to Refine Segments and Boost Metrics
Scott Gutelius August 12, 2021
Segmenting your audience is key to boosting engagement and marketing success. Here’s how to deliver communications that solve their problems.
Apple Mail Privacy Protection: What to Start and Stop Doing
Scott Gutelius July 26, 2021
Apple Mail Privacy Protection is coming. Marketers need to focus on building meaningful relationships with their audience.
Data Cleaning 101: Quality Marketing Starts with Clean Data
Scott Gutelius July 23, 2021
A successful email marketing campaign starts with clean data. Without regular data hygiene, you’re wasting time and resources, and damaging deliverability.
PTC Leverages Motiva to Increase Clickthroughs by 46%
Scott Gutelius July 19, 2021
PTC partnered with Motiva to leverage AI for marketing, and increased opens by 9.6%, click throughs by 46%, saved 1235 hours in testing, and more.
How to Improve Email Deliverability and Your Sender Score
Scott Gutelius July 16, 2021
Email deliverability is a major concern for marketers, but taking these steps will increase the likelihood that your message lands in your contacts’ inbox.
Is Your Organization Ready for Artificial Intelligence?
Scott Gutelius July 16, 2021
Implementing artificial intelligence in your marketing strategy can supercharge business results. But how do you know if you’re ready for AI?
