How Multi-Armed Bandit Modeling is Used in Message Testing
Scott Gutelius November 18, 2021
Wondering how Motiva message testing works? Here’s a peek under the hood. Our customers sometimes ask why Motiva Message Testing takes a few days to
Category: Message Testing
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How to Reach More of Your Audience Through Segmentation
Scott Gutelius October 15, 2021
How to use segmentation and buyer personas to personalize content, engage more of your audience, reduce contact fatigue, and enhance your bottom line.
5 Reasons Why Motiva AI is Essential to Your Marketing
Scott Gutelius September 17, 2021
Any email platform can Batch N Blast. To truly reach your audience with the right message delivered at the right time, you need Motiva AI.
3 Reasons Why Segmentation is Vital for Email Marketing
Scott Gutelius September 13, 2021
Segmentation is vital to your email marketing strategy. Here are 3 reasons why you need to start segmenting your audience now.
How to Use Our Reports to Refine Segments and Boost Metrics
Scott Gutelius August 12, 2021
Segmenting your audience is key to boosting engagement and marketing success. Here’s how to deliver communications that solve their problems.
Apple’s Mail Privacy: Time to Rethink Your Email Strategy
David Gutelius June 21, 2021
On Apple’s new Mail Privacy Protection features: what this means for email marketing and why this is a great opportunity to rethink your email strategy.
How to Leverage Message Testing to Save Time, Boost Metrics
Scott Gutelius May 17, 2021
Here’s how to leverage Multivariate Message Testing to save you time and to ensure more of your audience only receives your strongest messaging.
How Royal Mail Achieved 45% Revenue Boost with Motiva Message Testing
Frank Flavell April 22, 2021
Learn how Robin Woolley of Royal Mail boosted revenue by 45% by using Motiva’s multivariate Message Testing to experiment with the Sender Persona.
How to Use the From: Line to Boost Email Open Rates
Frank Flavell April 20, 2021
Does the name in the From line make a difference to email marketing success? Yes! How to test Sender Personas using automated multivariate Message Testing.
How to Prioritize Areas for Email Marketing Optimization
Frank Flavell March 25, 2021
So many opportunities, so little time. Follow this simple three step process for prioritizing optimization opportunities in your email marketing campaigns.
