Category: Reporting

Reimagining Data: Using Gen AI to Mine Old Data

Frank Flavell September 19, 2024

The overlooked promise of Gen AI for improving business results. Analyze unstructured data at a scale and speed that has never been possible.

The Environmental Impact of Sending Too Many Emails

Frank Flavell June 13, 2024

What you should know and how you can make a difference. Marketing emails are a cornerstone of daily communication. We use them to engage with

Motiva Power Moves: Scaling Account Based Marketing (ABM)

Frank Flavell May 13, 2024

Combine Persona and Performance Reporting to target your key accounts. Account Based Marketing is easier said than done. In theory, it makes perfect sense to

Motiva Power Moves: Quick Content Optimization

Frank Flavell March 7, 2024

Give your content a boost in engagement by combining Motiva’s Performance report with Generator & Message Testing

Motiva’s Product Announcements | May 2023

Scott Gutelius May 26, 2023

Learn about the latest Motiva product updates! This month we introduce the Frequency Management Decision Service, and a new Performance Reporting Dashboard.

Motiva’s Product Updates | April 2023

Scott Gutelius April 25, 2023

Learn about the latest Motiva product updates! This month includes a new and easy way to analyze campaign performance, and an email marketing carbon calculator.

How to be a Rock Star (at Your Next Performance Review)

Scott Gutelius November 11, 2022

Want to stand out at your next performance review? Here’s how Motiva can boost engagement metrics and other KPIs for your next review (or job application).

First Apple, Now Gmail? How Prefetching Will Skew Open Data

Scott Gutelius March 9, 2022

Gmail’s image prefetching sends back fake open data under certain circumstances, making those open signals even less reliable. Marketers should take note.