2025 has been one of the most transformative years for the email-marketing ecosystem in a decade. Technical marketers are now operating in an environment defined
The smartest marketers know their email channel is a goldmine of customer insight—if you know how to use it. Here’s how to take what you
Answers to your biggest, burning questions for Motiva’s Per Contact Send Time AI For years, “blast at 10 a.m. Tuesday” was treated like a best
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Four team characteristics we’ve found that dramatically improve marketing results, especially when implementing AI. At Motiva, we’ve worked with a wide range of marketing organizations—from
Almost no one has this data even though it’s sitting right under your nose. As marketing ops pros, we’re great at tracking who engaged and
You’re sending too much top-funnel content. Here’s how to stop. Does your marketing funnel feel more like a lazy river or a water slide? When
Without proper database hygiene, you’re just marketing to zombies. Here’s how to increase ROI for your marketing campaigns through improved data quality.
The overlooked promise of Gen AI for improving business results. Analyze unstructured data at a scale and speed that has never been possible.
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