Category: Segmentation

What Litmus’ State of Email 2021 Means for Marketers

Scott Gutelius February 18, 2022

The Litmus State of Email report contains insights important to marketing teams. Here’s how to leverage its insights for marketing strategy.

New Year, New Strategy? 5 Tips for Successful Marketing

Scott Gutelius January 31, 2022

Here are five ways you can improve your marketing performance in 2022: baseline, campaign logic, frequency tests, content optimization, and segmentation.

Email is Dead. Long Live Email! (Spoiler: Not really dead.)

Scott Gutelius November 18, 2021

Email is the most profitable marketing channel available with an ROI of 36:1 or more. Here’s how to leverage your most profitable marketing channel.

How to Analyze Frequency Test Reports to Boost Engagement

Scott Gutelius October 29, 2021

As part of your email personalization and marketing strategy, run a frequency management test on an audience segment. Here’s how to interpret the results.

How to Implement Segments in an Eloqua Campaign

Scott Gutelius October 15, 2021

Segmentation is the key to engaging your contacts. But once you have the segments identified, how do you build them in Eloqua? This tutorial shows you how.

How to Configure a Frequency Management Email Test

Scott Gutelius October 15, 2021

Looking to fine-tune your Frequency Management for improved segmentation, personalization, and Sender Score? Follow these steps to boost engagement.

How to Reach More of Your Audience Through Segmentation

Scott Gutelius October 15, 2021

How to use segmentation and buyer personas to personalize content, engage more of your audience, reduce contact fatigue, and enhance your bottom line.