Are you constantly chasing a never ending series of missed deadlines? FM can help.
In the race for your contact’s attention, it’s easy to fall into a never ending cycle of chasing missed deadlines and trying to get ahead of your content calendar with more “strategy” meetings.
More meetings are rarely the answer.
But Motiva’s Frequency Management system can help. Our clients report saving 4-8 hours per week just by using this one feature because it allows you to cut out the unnecessary planning and “quick we need to get this email out!” meetings.
Frequency Management (FM) is an automation for your MAP that allows you to set a limit to the number of emails your contacts receive within a period of time. For example, you may want to make sure your contacts receive no more than 3 emails every 7 days or no more than 1 email every day.
The impact is multi-faceted:
Fatigue: Your email communication is spread out into a reasonable cadence so your contacts are less likely to become fatigued and ultimately unreachable.
Compliance: You mitigate the risk of frustrating contacts who are now empowered to file legal complaints if they feel your email communication is unreasonable.
Domain Reputation: Lower daily send volumes protect your domain reputation with Email Service Providers.
Productivity: FM sends emails when your contacts are ready to receive them, so you can be more flexible with launch dates and deadlines and focus more on content development.
The productivity savings can be huge both in terms of time and your quality of life as a marketing automation specialist. Instead of cramming into a tight send window, you can let FM schedule and send emails for you.
This is especially true when Frequency Management is combined with Motiva Send Time AI, a powerful duo that not only protects your contacts from fatigue but also optimizes your engagement rates by sending email at each individual contact’s ideal send time.
