We can all agree that “Marketing Productivity” is a buzzword. It means many different things to many people, even though we all use the same word.
So what does “Productivity” mean at Motiva in the context of multichannel marketing?
While it can take different forms, we think of productivity as
Achieving better results with less time or fewer resources.
Examples:
Time Saved: Time savings from tedious or low-value tasks
Time Gained: Time gained back to spend on higher-impact tasks
Efficiency: Streamlining tasks that require complex and unnecessary coordination
Game Changers: Automate something that today is a challenging, manual task
We design and develop features to save you time that you can spend on other, higher-impact tasks. For example:
Motiva helps you spend less time on tedious reporting tasks, campaign building, and setting up rigid business rules for categorizing contacts and campaigns. Instead, you can get more with less or invest time savings into higher-impact tasks that directly improve marketing performance.
We also aim to eliminate the need for over-collaboration. Working on a project with colleagues can be fun, and sometimes you can’t accomplish your work without coordination. But also: not everything needs to be a team effort.
In the bad old days, software was so complicated that you had no choice but to mold your work to it. And the software itself reflected lots of broken work patterns. Well, now you have more options.
Our goal at Motiva AI is to empower team members to achieve more independently. For example, we empower less technical team members to view their marketing performance without sending a request to an analyst or marketing automation specialist.
And an often overlooked aspect of productivity, we help you do something automatically that was previously impossible to do manually. Sometimes these features add a few minutes to your day, but the results you achieve for the time invested are incredible compared to how long it would have taken to do manually. So we help you achieve better results with a little more time spent as opposed to an impossibly large amount of time.
Here’s one way to think about Motiva’s features in terms of improving productivity:
Motiva Reporting
Motiva offers a suite of user-friendly, out-of-the-box reports that deliver optimization insights you can’t easily find in Eloqua.
Frequency: Learn what frequency is best for your audience.
Send Time: Explore best send times.
Persona: Identify engaged and disengaged groups of contacts within your audience.
Performance: Individual email performance and overall campaign performance.
Insights at the click of a button instead of hours, days, and weeks wrangling data in Eloqua. That’s time better spent integrating insights into your overall strategy to improve performance. And these reports are so easy to use that even your most non-technical users can find these reports without bugging a specialist.
Motiva Dark Pool
Motiva Dark Pool is a game-changing feature that automates a nearly impossible manual analysis within Eloqua or other deliverability tools. Dark Pool automatically analyzes each contact’s activity history (opens, clicks, web views, and form submits) and SMTP information from your bouncebacks. And just like that, you know who is reachable, who isn’t, and all the information you need at your fingertips to clean your database. Usually, bad contacts sit around, dragging down engagement rates and ruining your domain reputation with Email Service Providers. All you need is an extra step on the canvas, and engagement rates increase.
Check out how Avalere used Dark Pool to decrease their bounce rate by 26% and saved money on their Marketo license.
Motiva Generator™
Cut your content development time from an hour to 20 minutes using our Generative AI content development tool. You can quickly generate whole email bodies and subject lines from just a few sentences in your brand voice. And, just as quickly, develop multiple versions for conducting Message Tests and achieving considerable content optimization. Eliminate hours and days of back and forth. Empower one person to complete it and send it for legal or management approval.
Message Testing AI
Without Motiva, Message Testing is so laborious you may not even have the time to do it. Motiva automates away the test groups, the statistical testing, finding a winner, sending the winner, and the valuable reporting for sharing insights with marketers. Combined with Generator, Motiva Message Testing speeds up the process so much that you have a much better chance of implementing your content optimization initiatives.
Here’s a great example of using Message Testing to cut time and improve performance from Royal Mail.
Send Time AI
Our patented Send Time AI is a game-changer because there is no way to conduct the analysis, segmentation, and adaptive scheduling manually. You’d spend weeks completing the analysis and setup for just one campaign. Motiva does it for you. And because we use real, adaptive Machine Learning, we can flexibly fit into your send schedule instead of other software.
Learn how Teleflex increased unique open rates by 300% by using Send Time AI.
Frequency Management
Clients who started using Frequency Management reported a savings of 30 hours per month in strategy, planning, scheduling, and troubleshooting delays. Frequency management allows you to set a limit on the number of emails your contacts receive, and the system automatically controls the flow of your campaigns for you. You can prioritize business-essential content and it works seamlessly with Send Time AI to deliver a powerful one-two punch in engagement improvement.
Ready to start improving your productivity? Get in touch today and we’ll help you design a custom plan based on your needs. Schedule some time to chat!
