Category: Artificial Intelligence

Motiva Awarded U.S. Patent for Email Send Time Optimization

David Gutelius August 8, 2022

The United States Patent and Trademark Office has just issued a patent covering Motiva AI’s send time optimization (STO) product.

What the Golden Girls Can Teach You About Sender Personas

Scott Gutelius July 25, 2022

The Sender Persona (From: line) of your email can impact your marketing engagement. Using the Golden Girls, here’s how to boost engagement with just a name

Checklist: Best Practices for a Successful Email Campaign

Scott Gutelius July 25, 2022

It takes a lot of planning and deliberate effort to create an engaging, knock-it-out-of-the-park email marketing campaign. Download this checklist to ensure no details are overlooked. Success

Why Your Open Rates Have Plummeted (and What To Do About It)

Scott Gutelius June 29, 2022

With Apple Mail Privacy Protection auto-opens being filtered out of Eloqua campaign data, email Open rates have plummeted. Here’s what marketers should do.

Best Practices for Effective Message Tests: CTAs

Scott Gutelius May 18, 2022

Looking to boost your email marketing strategy and results? Here are best practices for creating A/B/n message tests by experimenting with call-to-action.

What Litmus’ State of Email 2021 Means for Marketers

Scott Gutelius February 18, 2022

The Litmus State of Email report contains insights important to marketing teams. Here’s how to leverage its insights for marketing strategy.

New Year, New Strategy? 5 Tips for Successful Marketing

Scott Gutelius January 31, 2022

Here are five ways you can improve your marketing performance in 2022: baseline, campaign logic, frequency tests, content optimization, and segmentation.

4 Strategic Components for Marketing Success

Scott Gutelius January 25, 2022

Here are 4 elements to successful email marketing strategy: Content optimization, audience segmentation, send time optimization, and frequency management.