Category: Best Practices

4 Strategic Components for Marketing Success

Scott Gutelius January 25, 2022

Here are 4 elements to successful email marketing strategy: Content optimization, audience segmentation, send time optimization, and frequency management.

How Data Enrichment Improves Your Segmentation Strategy

Scott Gutelius January 19, 2022

Data enrichment is a necessary component of data cleaning. Here’s how data enrichment helps you achieve your business goals, and best practices for success.

Your Strategy is Wrong: How False Signals Mislead Marketers

Scott Gutelius December 13, 2021

False signals from ESPs and polluted data in CRMs leads to poor strategic marketing decisions. Dark Pool digs deep to find your true engagement data.

Send Time Optimization: How Motiva Gives You the Advantage

Scott Gutelius December 13, 2021

Send Time Optimization is a great way to personalize your email communications. Here are some best practices for Send Time Optimization.

Every Email is an Opportunity: Tips for Nurture Campaigns

Scott Gutelius December 13, 2021

How to optimize an automated email nurture campaign for new contacts in your sales funnel.

How Multi-Armed Bandit Modeling is Used in Message Testing

Scott Gutelius November 18, 2021

Wondering how Motiva message testing works? Here’s a peek under the hood. Our customers sometimes ask why Motiva Message Testing takes a few days to

How to Implement Segments in an Eloqua Campaign

Scott Gutelius October 15, 2021

Segmentation is the key to engaging your contacts. But once you have the segments identified, how do you build them in Eloqua? This tutorial shows you how.

How to Reach More of Your Audience Through Segmentation

Scott Gutelius October 15, 2021

How to use segmentation and buyer personas to personalize content, engage more of your audience, reduce contact fatigue, and enhance your bottom line.